Milestones

The enterprise, originally set up as a radio station, evolved to become the Goldbach Media Group with a focus on marketing electronic media.


History / 1983 - 2000

1983 Foundation of Radio Z AG
1989 Foundation of Medien Z AG (marketing radio)
1992 Foundation of IPA-Plus (Switzerland) AG (marketing TV)
1993 First Swiss commercial block (RTL)
1995 Foundation of IP Multimedia (Switzerland) AG (merger of Medien Z and IPA Plus)
  Foundation of Medien Z Holding AG
1999 Acquisition of Banner.ch
2000 Foundation of Swisscontent Corp. and Suchtreffer Schweiz AG


Goldbach Media Group

2009  January: 
  • Integration of activeMOBILE and game mediarep into AdLINK Internet Media (Switzerland) AG
  • Acquisition 50% of the technology company Wilmaa Internet TV
    
2008  January: 

Acquisition onEmotion, Zurich

  March: Acquisition for online advertising and search engine companies

in Slowenia and Kroatia

  April: 

Acquisition orange8 interactive ag, Biel

  September: 
  • Acquisition ARBOmedia AG, Munich
  • Change of name Suchtreffer AG in orange8 interactive ag, Germany
  December: 
  • Acquisition online advertising marketer Falk Interactive LLC, St. Petersburg, Russia
  • Marketing Web-TV Wilmaa
    
2007  January: 
  • Winner of the "otc transparency award 2007"
  • Acquisition of Suchtreffer AG, Constance
  March: 
  • Winner of the Innovation Award of the Unternehmerforum Zürichsee
  • Marketing Trophy 2007: bronze medal in the category "medium-sized enterprise"
  April: 
  • Foundation of game mediarep AG, 100% subsidiary of Goldbach Media AG
  • Acquisition of AdLINK Switzerland and Austria to 100% (SWAP)
  • Sale of Energy Zurich

 

June:

  • IPO Goldbach Media
  • Marketing Zattoo (IPTV)
  • Marketing Instore Radio Coop
  September: 

Acquisition of a 25% stake in the US company JOGO Media Inc.
by game mediarep AG. Exclusive games marketing in Switzerland, Austria, Liechtenstein as well as the new EU Eastern European Markets.

    
2006 January:
  • Strategic partnership between activeMOBILE and net working ag
  • Marketing TV and teletext VIVA Switzerland
  • Marketing Internet portal http://www.bluewin.ch/
  • New holding structure in Austria
  March:

Marketing teletext on SuperRTL

  April:

Mediation adScreen CanalPoste

  May:
  • Foundation of AdLINK Austria with a 30% participation of AdLINK Germany
  • Mediation Tele Ostschweiz
  June:
  • Marketing of NICK and VIVA Austria
  • Marketing InGame advertisement
  • Mediation Tele Top
  July:

Teletext marketing for RTL, VOX and SuperRTL

  August:

Mediation Tele M1 and Tele Tell

  September:
  • Crossmedia unit Crossfactory, Goldbach Media Management AG
  • Partnership with Cartoon Networking, London
  November:
  • Marketing CityGuideTV
  • MediaPro.net - Newest generation deployment and booking system
  December:
  • New Goldbach Media division "Business Development, Mergers & Acquisitions"
  • Advertising forms showroom "SwissMediaTool"
    

2005

 

January:

Foundation of activeMOBILE AG (Development and marketing of mobile media)

  May:First Crossmedia Award
  October: Industry wide Crossmedia training initiated in collaboration with bsw leading swiss agencies 
  January-December: Portfolio expansion (TV: VIVA Switzerland, adScreen, Online e.g. Bluewin) 
  December:
  • Strategic partnership of activeMOBILE with net working
  • Restructuring of Goldbach Media Vienna into a sub-holding
    
2004 March:Contract signed with Super RTL (Swiss commercial block), marketing by IP Multimedia (Switzerland) AG
  May: Launch of the third French speaking Swiss TV station TVM3, marketing by IP Multimedia (Switzerland) AG
  June:

Participation of 3i with 10% in Goldbach Media AG Switzerland

    
2003 June: Radio Z AG: Authorization by the BAKOM (49% NRJ Group Paris, 51% Goldbach Media AG) 
  July: Launch of the first adScreen advertising by IP Multimedia (Switzerland) AG
  August: Start Energy Zurich on 15 August
  December: 50% participation in AdLINK Internet Media AG (Switzerland) and integration in the Goldbach Media Group
    
2002  February: Consolidation of the four enterprises ActiveAgent Holding AG, ActiveAgent Austria Marketing Services GmbH, AdCenter.net GmbH and AgentC.net GmbH to form Goldbach Media Austria.
  November: Participation of NRJ Group in Hitradio Z (Authorized by the BAKOM by June 2003)
    
2001 May:

10 May: Foundation of Goldbach Media Group

  November: Merger between Medien Z Holding AG and Goldbach Media AG; with the new company to be called Goldbach Media AG